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As every designer knows, there’s magic in transforming a great idea
into a tangible and useful object you can hold in your hand. it can be a
consumer good on a store shelf, a critical component of an industrial
machine, or even an early physical prototype that unveils your new idea
to the world.
Physical prototypes — basic and blocky or wonderfully realized in
shape, texture and color — go far beyond drawings or computer models to
communicate your vision in a dramatic way. they empower the observer to
investigate the product and interact with it rather than simply guess
what it might be like. Before the product is ever produced, people can
touch it; feel it; turn it left, right and upside down; and look inside.
they can test it, operate it and fully evaluate it — long before the
finished product is brought to market.